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The following Pharma Marketing Blog topics focus on physician marketing, sales and education issues, including sales representatives, sales force effectiveness, continuing medical eduction, etc. Click on title to access full-text post in new browser window. Posted in 2009: No Schering-Plough Ice Cream for You, MA VT MN Doc... Senator Grassley Sees Pharma Ghost Writing Problem... In Medical Publishing, Is Disclosure Enough? Nissen Puts Stake Through ACCME's Heart at Senate ... Pharma Shifts Support of CME from MECCs to Physici... Health Communications: Creative, Complex, and in N... Pfizer's Slumdog Sales Rep Is CME in the US Doomed? Or Just For-Profit MECC's? Shared Detail Appointments Can Save Doctors' Time & Improve Product Education Confession of a KOL: The Perverse Effect of Conflict of Interest Disclosure Pharma Sales Rep "Hamsters" Waste Time on Email Treadmill New Sales Force Effectiveness Maxim: "Never Be Closing" End All Pharma Freebies to Physicians by Decree or Just Leave it at Caveat Doctor? Drug Companies Bedazzle Docs in the Boondocks with Gifts, Free Lunches, and Speaking Fees! Is UW's Smoking Cessation CME Course Effective Promotion of Chantix? Viagra Boxers: An Example of Proto-Nostalgia tchotchke Merck's KOL Hit List: "Seek them out and destroy them where they live." Pharma Reps' Worst Fear Is Near: Outsourced to the Internet! Amgen's Bike Jersey Tchotchke Available Free Health Speech - Marketers, Reach for Your Gun! FDA's New "Good Reprint" Guidance: Off-Label Promotion to Docs is Now Virtually Unregulated

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Posted in 2008:

• FYI: Centocor Launches New Web Site to Help Physicians Converse with Patients About Remicade
• Fewer Sales Reps Lead to Higher Costs
• Pfizer Relpax Rep Rejected, Then Welcomed When He Offered Free Samples for Doc's Personal Use
• While Real Doctors Prescribe Placebos, Fake Docs on TV Prescribe Drugs Off-Label
• Free Samples: The Drug Rep's Last Great Hope
• As I Predicted, Drug Samples Under Attack!
• What I Saw at the Doctors' Choice Awards Ceremony
• Drug Ads from the Doctor's Perspective
• Device Marketing is Easy and Other Learnings from the PharmaMed Conference
• ACCME to Pharma Ad Copywriters: No Double Dipping! Stay Out of Industry-Sponsored CME.
• Drug Samples: To those that have, it shall be given. The rest pay list price!
• Is it time to end pharma sponsored CME?
• Merck's Sales Training "Boner"
• A Pharma Sales Rep and a Used Car Salesman Walk into a Bar...
• What's Next: Ban Free Drug Samples?
• Counter-counter Detailing
• "Friendly" Pharma Sales Reps Earn More Bucks with Fewer Sales Calls!
• Social Marketing Pharma Style
• Counter-counter Detailing
• "Friendly" Pharma Sales Reps Earn More Bucks with Fewer Sales Calls!
• Is This OK Under PhRMA's New Code?
• Is This Permitted Under New Code of Interactions with Health Professionals?
• What's Your Opinion of PhRMA's New Code?
• A Novel Approach to Communicating with Physicians
• If Doctors, Like Nascar Drivers, Wore Their Sponsors' Logos
• Pets Welcome, Pharma Not at Oregon CME Event
• Internet vs. Sales Reps: Which Do Docs Prefer?
• Pharma's New Marketing Partner: Medical Journals
• Pens Put Brands in Docs' Brains and Profit in Pharma's Pockets
• The Professor's Straw Man Free Lunch for Physicians Argument
• Zetia "49 Strategy" -- Wine and Dine 'em Danno!
• Duluth Bans Tchotchkes -- That's Snot Funny!
• My Cardiologist is on Vacation - "I'm as mad as hell..."

Posted in 2007:

• Is It Time to End Industry Sponsored CME?
• APA Report Rips Pharma a New One!
• Counter Detailing -- Pissing into the Wind or Profitable Endeavor?
• True Confessions Redux: Another MD Shill for Pharma Outed
• Dr. Carlat's True Confession: 199,999 More to Go
• Vytorin Study Stallin' - Notes from the Field Hands
• Dr. Buse Under GSK's Thumb! How Pharma Uses CME Funding as a Weapon.
• RLS Simulator: Weird Wired Science
• The Natrecor Waterboard Tortured Tchotchke
• Online CME Growth is Bad News for Pharma Marketers
• Rozerem Expedites Experts' Dreams: Honoraria!
• Sermo CEO Talks About Pfizer Collaboration
• Pfizer has a Gold Mine in Sermo!
• Pfizer Facebook a la Sermo?
• Statins and Heart Disease: Look Behind the Curtain
• Medical Transcript Advertising: A Unique Form of "Non-Personal" Marketing
• Lilly Cymbalta Marketers are NOT Practicing What Lilly Executives Preach!
• Wikis and Social Networks for Marketing & Sales Collaboration: Will It Work?
• CME: Continuing Marketing thru Education
• Marketing's New Maxim: At Least Do No Harm!
• Rejiggering the Marketing Mix a la Merck
• Pimp My Doc!
• PhRMA Intern Proves "No Strings Attached" to Pharma-Sponsored CME!
• Free CME Without Direct Pharma Support: Is It Possible?
• Welcome to the CME Laundromat!
• Pharma Hires Charlatans for Research & Marketing!
• AZ: No Cupcakes for You!
• On Cupcakes and HIPAA
• Avandia: Enough Blame to Go Around
• GSK May "Step Into the [DTC] Void" to Defend Avandia
• Dumb Blonde Reps vs. Slovenly Genius Reps
• When is a Free Lunch More Than Just Lunch?
• Blog Readers' Opinions on Physician Marketing & Education Practices
• Dollars for Docs: More Scrutiny Needed
• Guidelines for Gifts to Patients
• Physician Empathy vs. Pre-Launch Marketing
• AZ's Missy Moran's MUMS Miasma
• DUI: Dispensing Under the Influence
• New Twist to Pharma Chatchke Marketing: the Scrubs Affair
• BS Pharma Publishing Metrics
• 'Round the Sphere: You're Fired!
• Group of 7 (code name "whiskey") Reports Unethical AZ Behavior to OIG
• The Zubillaga Affair: Effect on the Prospects for Pharma Blogging
• Basics of Sales Rep Watching
• Barbie Drug Reps I'd Like to See
• Nice Try, Daiichi!
• Banned from CafePharma!
• Are Sales Reps Necessary?

Posted in 2006:

For access to the following posts, please use the Monthly Archive.

• DTC Set to Surpass DTPhysician
• Physician Blogging - Survey Results
• Pfizer's torcetrapib: Who Knew What, When?
• Out with the Bad, In with the Good
• Off-Label Confusion
• Not Your Father's eDetail
• Marketer vs. Marketeer: Synonymous?
• Rozerem Sleeper Cell at Pri-Med Conference
• Marketing 101: Newer is Better
• Free Lunch Redux
• Pharma Support for CME Slows
• Free Lunch for Physicians: Newsweek Misleads
• Precision Buzz Marketing
• Free lunch for patients! Why not?
• Generics: Physicians Less Informed than Consumers!
• Chantix: PR First, Launch & Ads to Follow
• CME: Promotion vs Education
• Sales Force Effectiveness
• Licensing Sales Reps: Is It a Bad Idea?
• Industry PR & Rep Morale
• Drug Risks: Consumers Less Concerned than Docs
• Pharma Use of Rx Data Survey
• How to Piss Off KOLs
• Specious Arguments in Favor of Rx Data Use
• Why Drug Companies Promote Off-Label
• >Whose Data Is It Anyway?
• How Not to Influence Physician Bloggers
• Clash!
• Drug Development: Science vs. Marketing
• Off-label Marketing: Next State Issue
• Sales Reps Make Poor Spokespeople
• Generation X Pharma Reps
• Gen X Reps Revisited
• Generation X Pharma Reps
• Michael Moore Seeks "Sickos"
• Gifts That Keep on Giving

For access to the following posts, please use the Monthly Archive.

• Lilly's Off-Label Promo Shenanigans
• Coming Soon: Sexy eDetailing
• Jerry Hall, Women and Pharma Marketing
• Merck to Shed Fat, But Not in Sales & Marketing
• Sexy Reps Sell Rx
• eDetailing: Surveys Say...
• Physician Education vs. Promotion
• Pharma eMarketing at Tipping Point?
• eDetailing ROI Better Than DTC?
• Is Pharmaceutical Marketing BS?
• Evidence-based Marketing
• Blame the Doc, Not DTC!
• The Drug Sampling Problem
• Give Docs What They Want
• Pfizer to Slash 30% of its Sales & Marketing Staff
• Pharma Sales Force Bloat and the Mythical Man-Month
• Time for Pharma to Revamp Its Physician Marketing Strategy
• FDA Advisory Panels: Elephants in the Room