My Humble Opinion	Other People's Opinion
A "Must Read" Blog for Insiders. -- Wall Street Journal	A bi-weekly podcast. Listen and call-in live online or download to your iPod!

Physician Marketing & Education
| Return to All Pharma Marketing Blog Topics |

If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.

Enter your Email Address

The following Pharma Marketing Blog topics focus on physician sales and marketing issues, including sales representatives, sales force effectiveness, etc. Posts are listed in reverse chronological order: Pets Welcome, Pharma Not at Oregon CME Event Pharma's New Marketing Partner: Medical Journals Pens Put Brands in Docs' Brains and Profit in Pharma's Pockets The Professor's Straw Man Free Lunch for Physicians Argument Duluth Bans Tchotchkes -- That's Snot Funny! My Cardiologist is on Vacation - "I'm as mad as hell..." Is It Time to End Industry Sponsored CME? APA Report Rips Pharma a New One! Counter Detailing -- Pissing into the Wind or Profitable Endeavor? True Confessions Redux: Another MD Shill for Pharma Outed Dr. Carlat's True Confession: 199,999 More to Go Vytorin Study Stallin' - Notes from the Field Hands Dr. Buse Under GSK's Thumb! How Pharma Uses CME Funding as a Weapon. RLS Simulator: Weird Wired Science The Natrecor Waterboard Tortured Tchotchke Online CME Growth is Bad News for Pharma Marketers Rozerem Expedites Experts' Dreams: Honoraria! Sermo CEO Talks About Pfizer Collaboration Pfizer has a Gold Mine in Sermo! Pfizer Facebook a la Sermo? Statins and Heart Disease: Look Behind the Curtain Medical Transcript Advertising: A Unique Form of "Non-Personal" Marketing Lilly Cymbalta Marketers are NOT Practicing What Lilly Executives Preach! Wikis and Social Networks for Marketing & Sales Collaboration: Will It Work? DTC Tsunami: Duh! CME: Continuing Marketing thru Education Marketing's New Maxim: At Least Do No Harm! Rejiggering the Marketing Mix a la Merck Pimp My Doc! PhRMA Intern Proves "No Strings Attached" to Pharma-Sponsored CME! Free CME Without Direct Pharma Support: Is It Possible? Welcome to the CME Laundromat! Pharma Hires Charlatans for Research & Marketing! AZ: No Cupcakes for You! On Cupcakes and HIPAA Avandia: Enough Blame to Go Around GSK May "Step Into the [DTC] Void" to Defend Avandia Dumb Blonde Reps vs. Slovenly Genius Reps When is a Free Lunch More Than Just Lunch? Blog Readers' Opinions on Physician Marketing & Education Practices Dollars for Docs: More Scrutiny Needed Physician Empathy vs. Pre-Launch Marketing AZ's Missy Moran's MUMS Miasma Pfizer's Exubera Strategy Needs a Bong Blog! DUI: Dispensing Under the Influence New Twist to Pharma Chatchke Marketing: the Scrubs Affair BS Pharma Publishing Metrics 'Round the Sphere: You're Fired! Group of 7 (code name "whiskey") Reports Unethical AZ Behavior to OIG The Zubillaga Affair: Effect on the Prospects for Pharma Blogging Basics of Sales Rep Watching Dead DTC Golden Goose and Other Pharma Fears Merck's Refreshing Director of Global eMarketing Customer Manages Relationship: A New Marketing Strategy GSK: Don't Go Cold Turkey! Nice Try, Daiichi! Are Sales Reps Necessary? DTC Set to Surpass DTPhysician Physician Blogging - Survey Results Pfizer's torcetrapib: Who Knew What, When? Out with the Bad, In with the Good Off-Label Confusion Not Your Father's eDetail Rozerem Sleeper Cell at Pri-Med Conference Marketing 101: Newer is Better Free Lunch Redux Pharma Support for CME Slows Free Lunch for Physicians: Newsweek Misleads Precision Buzz Marketing Free lunch for patients! Why not? Generics: Physicians Less Informed than Consumers! Chantix: PR First, Launch & Ads to Follow CME: Promotion vs Education Sales Force Effectiveness Licensing Sales Reps: Is It a Bad Idea? Industry PR & Rep Morale Drug Risks: Consumers Less Concerned than Docs Pharma Use of Rx Data Survey How to Piss Off KOLs Specious Arguments in Favor of Rx Data Use Why Drug Companies Promote Off-Label Whose Data Is It Anyway? How Not to Influence Physician Bloggers Clash! Drug Development: Science vs. Marketing Off-label Marketing: Next State Issue Sales Reps Make Poor Spokespeople Gen X Reps Revisited Generation X Pharma Reps Michael Moore Seeks "Sickos" Gifts That Keep on Giving Lilly's Off-Label Promo Shenanigans Coming Soon: Sexy eDetailing Jerry Hall, Women and Pharma Marketing Merck to Shed Fat, But Not in Sales & Marketing Sexy Reps Sell Rx eDetailing: Surveys Say... Physician Education vs. Promotion Pharma eMarketing at Tipping Point? eDetailing ROI Better Than DTC? Is Pharmaceutical Marketing BS? Evidence-based Marketing Blame the Doc, Not DTC! The Drug Sampling Problem Give Docs What They Want Pfizer to Slash 30% of its Sales & Marketing Staff Pharma Sales Force Bloat and the Mythical Man-Month Time for Pharma to Revamp Its Physician Marketing Strategy FDA Advisory Panels: Elephants in the Room

Special Supplement Increase Physician Access and Detailing Effectiveness Everyone knows that pharma sales reps are less effective than they used to be. Although the pharmaceutical sales force has doubled between 1995 and 2000, the number of audited calls has only increased by 10%. Through articles and real-world case studies this Special Supplement to Pharma Marketing News presents the collective wisdom of many marketing experts who offer solutions to the problem of decreasing sales rep effectiveness and decreasing return on the physician marketing dollar. TABLE OF CONTENTS Order and pay for this Special Supplement now using your credit card... ONLY $29.95 Download PDF file immediately after paying: If you wish to be invoiced and/or pay by check, please use: Printable Order Form