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Allergan

• Botox: Medicine's Answer to Duct Tape
• Allergan's Secret Plan to Thwart Homeland Security and the FDA Approval Process
• Botox Banality Not a Boon for TV Sitcoms
• Botox BS Piled Higher and Deeper
• Introducing...the All-Pharma Lobbying Lineup!
• What Was Blogworthy in 2006? A Review
• Allergan Ignores Guidelines, Wins Award Anyway
• PhRMA Intern vs. BOTOX!

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Amgen

• Amgen's Bike Jersey Tchotchke Available

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AstraZeneca

• AZ: Let's Put a Positive Spin on this "Cursed" Study
• Exciting News: FDA approves new use for CRESTOR
• What's Behind AstraZeneca's New Push for FDA Preview of DTC Ads?
• Eeyore: a Jackass Marketing Gimmick
• Dear AstraZeneca: Please Invite Me to a Screening ...
• AZ: No Cupcakes for You!
• AZ's Missy Moran's MUMS Miasma
• 'Round the Sphere: You're Fired!
• Group of 7 (code name "whiskey") Reports Unethical AZ Behavior to OIG
• The Zubillaga Affair: Effect on the Prospects for Pharma Blogging
• AstraZeneca's Risky Proposition

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Bayer

• Despite FDA Warning Letter, YAZ Web Site Still Connects YAZ with Treatment of Acne!
• FDA and YAZ: Is FDA Helping Marketers Work Around Regulations?
• Marketing Drugs to Teens Online - So Wrong!
• If FDA were as Powerful as FTC

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Boehringer

• Boehringer's Branded Tweet Violates FDA Regulation...

Bristol-Myers Squbb

• Andy Behrman, Now an Anti-BMS Spokesperson, Says "Ask Your Doctor If Abilify is Wrong for You"
• Behrman Wasn't the First Patient Spokesperson Paid Big Bucks By BMS
• BMS's "Oh, Yes I Can!" Ad is Reminescent of Obama's "Yes We Can!" Slogan
• Statins and Heart Disease: Look Behind the Curtain
• Another Pharma CEO Bites the Dust!

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Centocor

• FYI: Centocor Launches New Web Site to Help Physicians Converse with Patients About Remicade
• Innerstate Private Screening: Philadelphia Style
• The Innerstate DVD. Is TV Next?
• Innerstate: A Correction and Further Criticisms
• Centocor: Let Thy Employees Speak!
• Centocor Blog - No Frying Pan and No Fire!
• CNTO411: Centocor's Groundbreaking Blog
• No Oscar for Centocor PR Effort

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Daiichi Sankyo, Inc.

• Nice Try, Daiichi!

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Eli Lilly

• Unintended Consequences of FDA Warnings: Lilly-funded Antidepressant Case Study
• Lilly's Cialis Campaign Wins "Marketing Overdose Award"
• Cymbalta: Pain in the Neck But Not Back for Lilly
• Lilly's "40 over 40" Erectile Dysfunction Campaign is a "Discredit on the Industry" Says UK Watchdog
• The Cymbalta Buzz Machine is at Full Throttle!
• 40over40: Lilly's DTC ED Awareness Campaign in the UK
• Evista: "Nobody is pointing a gun at us" says breast cancer advocate with ties to Lilly
• Lilly, Sweden, Bribes and Conspiracy Theories
• Lilly Cymbalta Marketers are NOT Practicing What Lilly Executives Preach!
• Lilly Cuts PAP and Runs from Patients in Need, Putting Profits First
• eGAD! How I Learned to Stop Worrying and Love Cymbalta!
• Lilly's Off-Label Promo Shenanigans

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GlaxoSmithKline

• GSK, the "Erroneous" 50% Discount Promise, and Consumer Fraud
• Pfizer Employees Step Up to Help Fellow US Citizens! GSK, a British Company, Turns Away!
• The Real Agenda of GSK's New Blog and Why the Authors' Identities are Cloaked
• Weight Loss Drug Alli on Life Support. GSK Picks New Agency to Oversee Its Eventual Death
• GSK, Sharing Miracles, Celebrities: Where's the Transparency?
• Dear GSK: Precedent Should Not Guide Pharma's New Media Communications Strategy
• PGAD. EGAD! Another Syndrome/Disorder, Whatever!
• Dr. Buse Under GSK's Thumb! How Pharma Uses CME Funding as a Weapon.
• RLS Foundation (aka GSK?) Calls for Boycott of Consumer Reports Over Ad Spoof
• What's Up with the Veramyst "Brief Summary" Print Ad?
• GSK's Race-based Herpes Awareness Campaign
• The "RLS Gene" Story: Requip Ad Disguised as News on ABC
• It Was Politics That Killed Avandia, Says Glaxo
• GSK May "Step Into the [DTC] Void" to Defend Avandia
• Advice to GSK on Handling the Avandia Avalanche: Don't Do What Merck Did
• GSK Pulls Imus Ads...BUT, Only Until "Media Standards" Are Met
• Glaxo, Pull Your Imus Ads!
• GSK: Don't Go Cold Turkey!
• The Call Center from Hell
• Patient Advocacy Marketing: US vs Them
• GSK's "Plain Talk" Flawed

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Johnson & Johnson

• Are J&J Agents Trolling for Adverse Events on the ...
• Thank You Johnson & Johnson for Dinner
• Why It's Important to Monitor & Engage in Social Media
• Debbie Phelps Purged from McNeil's ADHD Moms™ Facebook Group. How Cruel!
• J&J, Debbie Phelps, You, Me, Facebook: Is This Social Networking?
• J&J Blog, Shire PR: The Whole Story and Nothing But the Whole Story!
• J&J Lawyers Go Wild; PR on Vacation!
• Advice to All Pharma PR Bloggers Out There
• J&J to Give 120,000 Employees Their Own Blogs?
• J&J, You're No Elvis Presley!
• J&J Scores High in Reputation Quotient Study
• Say it isn't so, J&J!

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Merck

• Kevin Nalty (aka "Nalts") Says Co-worker Once "Sucked Away His Will to Live"
• Kevin Nalty Goes Nalts Full Time! Quits Merck to Become Online Video Marketer
• Nalts Talks About His Days at J&J, His ADHD, and His Merck Performance Review
• Merck's KOL Hit List: "Seek them out and destroy them where they live."
• Merck's Goal: "One Less" Gardasil Marketing Problem
• Merck's Sales Training "Boner"
• A Pharma Sales Rep and a Used Car Salesman Walk into a Bar...
• Pharma R&D Succumbs to the Dark Side
• Depression comes from two sources: Real Life and Vytorin
• Vytorin Study Stallin' - Notes from the Field Hands
• Merck to Vioxx Plaintiffs: Settle or Else!
• Gardasil: Is the Risk of Being "One Less" Worth It?
• Mandatory Vaccination Controversy Did Not Hurt Gardasil Sales!
• Why Grow Your Own Drugs When You Can Buy Them Off the Street?
• Rejiggering the Marketing Mix a la Merck
• Gardasil: Less Hype May Help
• Does Merck Need a Vaccine for Bad PR?
• Merck's Refreshing Director of Global eMarketing
• Who's Easier to Buy? A Physician or a Politician?
• Merck Quits Lobbying for Mandatory Gardasil Vaccination
• Gardasil: To Be Mandatory or Not To Be Mandatory -- That is the Question
• Merck on a Roll

Other, older posts:


• Out with the Bad, In with the Good
• Odds & Ends & Interpretations
• Merck Management Is "Exonerated"
• Vioxx Scorecard: 5-3-14192
• We Were Hoodwinked!
• Merck Misled FDA According to NJ Jury
• Merck's Hand in the Cookie Jar
• Merck to Shed Fat, But Not in Sales & Marketing
• Saving Public Merck
• Merck Changes Tactics, Lawyers Too

• Merck science "like wah, wah, wah"
• Merck Found Negligent!
• Patients Come First?
• John Mack Rebuffs Merck's CEO Offer
• Who Should Pay for Merck's Obstructionism?

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Novartis

• Death of the One-Click "Rule" or "Received Precedent" or Whatever!
• Pharma Marketers Sometimes View Patients Merely as Symptoms to be Treated
• My Prediction Vindicated: FluFlix Contest Entrants Will Sign Over Video Rights
• Novartis Attempts Perfect Execution of Web 2.0 Trick!

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Novo Nordisk

• Charlie Kimball, Novo Nordisk, and Me Make Up
• Novo to Social Media: Report the Facts
• Novo Nordisk's Branded (Levemir) Tweet is Sleazy Twitter Spam!
• Novo Nordisk Selectively Copies & Edits Kimball's Tweets
• Does Novo's Editing Suck the Life Out of Charlie Kimball? Yes, by Some Objective Measures.

Organon

• New Twist to Pharma Chatchke Marketing: the Scrubs Affair

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Pfizer

• Except for the Helicopter, Pfizer Got This "Top Gu...
• Viva Viagra Missile Guy Vows to Continue His Quixo...
• Warning to Buzz Marketers: "Pfizer did not get the...
• Pfizer's Slumdog Sales Rep
• Pfizer Employees Step Up to Help Fellow US Citizens! GSK, a British Company, Turns Away!
• This Survey May Have Influenced Pfizer's Decision to Offer Free Drugs to Unemployed/Uninsured
• Pfizer's Harem Styled Gulfstream G550 for Sale: US $35,500,000 (Lightly Used)
• Overactive Bladder: "Pharmacia instrumental in creating new disease" says Former VP
• Detrol v. Toviaz: Marketing Replaces Innovation at Pfizer!
• Pharma Companies Anticipate My Survey Results and Expand Prescription Savings Program to Cover More Americans in Time of Crisis
• Follow Who's Following Me on Twitter. But NOT Phishy "pfizer" Please!
• Pfizer Pfires Thousands of Americans, Outsources Tasks to India
• Pfizer Relpax Rep Rejected, Then Welcomed When He Offered Free Samples for Doc's Personal Use
• Chantix + Viagra = ChanGra-La for Pfizer?
• The Erectile Projectile: A New Form of Outdoor Advertising
• Pfizer's New Focus Will Usher in a Golden Age of Pharma Social Media Marketing
• Pfizer Saves $1,349,432.90 on New Lipitor Ads!
• Praise for Lyrica Ad: Is This a Joke?
• Pfizer Invites This Blogger to Chantix Media Roundtable Discussion
• Pfizer Reneges on DTC Pledge: Afternoon Viagra Ads...
• Did Pfizer Run a Chantix "Bookend" Ad During 60 Minutes?
• Pfizer the Headless Chicken!
• Exubera: A Titanic Failure! What the survivors are saying.
• Pfizer has a Gold Mine in Sermo!
• Viva Viagra Ad is No Cure for Morte Sales
• Exubera TV Ad Lacks Bong, er, I mean Bang!
• What do Abe Lincoln, a beaver, and a bong have in common?
• Is Pfizer Outsourcing Innovation?
• Are you happy to see me, or is that just your Exubera Bong?
• Pfizer PhD Phobia

Other, older posts:


• Is Pfizer Arrogant and Superior?
• Betting the Pharm
• torcetrapib: "$800 Million" Failure but Kindler Safe
• Pfizer's torcetrapib: Who Knew What, When?
• Out with the Bad, In with the Good
• Wooing Dems: Thank You Mr. Kindler!
• Pharma's Black Knight Parties On!
• Kindler, Cheney: Kindred Spirits?
• Kindler Fox in Pfizer Henhouse (aka Bunker)
• Pfizer Imitating Art or Vice Versa?
• Pfizer - the Rodney Dangerfield of the Drug Industry
• Pfizer Tries Unbranded ED DTC Ads
• Pfizer No Longer Top 10 Advertiser
• Pfizer DTC Pledge: ED is Litmus Test
• Cox-2's (and Pfizer?) on Slippery Slope
• Pfizer to Slash 30% of its Sales & Marketing Staff

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Roche Therapeutics

• If FDA were as Powerful as FTC

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Schering-Plough

• Soon-to-be Laid Off Schering-Plough Employees: Read This
• Zetia "49 Strategy" -- Wine and Dine 'em Danno!

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Sepracor

• title>Sepracor Not So Keen to Spend Big on DTC for Its Next Product!
• title>Lunesta Moth Being Mothballed as a Result of Negative Marketing ROI
• title>PhRMA's OOA Issues First Report
• title>Lunesta, a Sleeping Dog
• title>Sepracor Sneaks In Lunesta Reminder Ad

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Shire Pharmaceuticals

• Shire Implements First Ever Integrated Phone-Assis...

Takeda Pharmaceuticals

• New Rozerem Print Ad Takes Cue from Pepsi Marketers
• Amitiza DTC Ads Won't Win Any Awards, But...
• AbelsonTaylor's "Your Bowel Movements Miss You" Campaign Pitch for Amitiza Fails to Move Takeda
• Another Award for Rozerem! This one...not so good.
• Rozerem Expedites Experts' Dreams: Honoraria!
• Rozerem Ad Spending Exceeds Sales!
• Rozerem Over There? Sic 'em Beav!
• Takeda - Fire These Guys!
• Call for a Rozerem Prescription Boycott!
• Back to School for Takeda, Rozerem, and Abe Lincoln!
• Lincoln Shot Dead! Beaver Sought for Questioning
• PhRMA Responds to My Rozerem Ad "Concern"
• Takeda: It Isn't a Reminder Ad --- Wha!!!
• Rozerem Reverts to Reminder TV Ads

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