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The following Pharma Marketing Blog posts focus on the pharmaceutical industry's reputation and its lobbying and public relations efforts (including those of PhRMA -- the trade association) to improve the perception of the industry in the public's eye. Click on title to access full-text post in new browser window.

Posted in 2009:

Posted in 2008:

Posted in 2007:

Posted prior to 2007:
For access to the following posts, please use the Monthly Archive.

  • What Was Blogworthy in 2006? A Review
  • Merck on a Roll
  • Is Pfizer Arrogant and Superior?
  • Am I Dreaming, or Is This a Rozerem Ad?
  • Levitra Levity
  • Do New Drugs Prolong Lives?
  • Clear Words, Obscure Benefits
  • Rozerem Ads Innovatively Ineffectual
  • Pharma's Black Knight Parties On!
  • Confusing Creativity with Mission
  • Sicko si, Pharmaco no!?
  • Anonymous Online Marketing
  • Rules of Engagement
  • PhRMA Intern vs. the Pharma PR Agency!
  • DTC Menagerie & Bad Buzz
  • Question Everything
  • DTC, Elections, and PhRMA
  • PhRMA's Response - PRwise, it Stinks!
  • Chantix: PR First, Launch & Ads to Follow
  • PR Marketing: Mystery Wrapped in a Riddle
  • Marketing Disguised as PR
  • Industry PR & Rep Morale
  • Doing a Good Job but Still No Respect!
  • Pharma and Republicans Part Ways
  • Pharma Industry "Less Unpopular"
  • How Not to Influence Physician Bloggers
  • Spinning Bad News about FDA & Drug Safety
  • GSK's "Plain Talk" Flawed
  • Pharma PR: It's All About Defending Drug Prices
  • Sales Reps Make Poor Spokespeople
  • Michael Moore Seeks "Sickos"
  • Challenges Ahead for Pharma
  • Finally, Marketing Aligns with PR - Maybe
  • 2006 Pharma Trend Survey
  • Pfizer - the Rodney Dangerfield of the Drug Industry
  • New Year's Resolutions for Pharma
  • Less DTC, Better Public Image?
  • J&J Scores High in Reputation Quotient Study

  • Tobacco & Drugs: Strange Bedfellows
  • The Empire Strikes Back
  • Vagelos Speaks. Will Pharma Listen?
  • Pharma Industry's Relief Effort
  • Pharma Image Makeover Tactics Unconvincing

  • Movies and Drugs: Same Blockbuster Mentality
  • Bloggers Worry Pharma More Than FDA
  • McKinnell's Mea Non Culpa
  • Transparency: A New Voice for Pharma
  • Can't Get Any Respect!

  • Peter Rost: Pharma's Black Knight
  • Patients Come First?
  • Drug Companies Give Aid to Tsunami Victims
  • The Pharma Industry Has Issues in 2005
  • Pharmaceutical PR: Fool Me Once, Fool Me Twice


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