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"John- really enjoy your daily emails and especially the blogs. Very well written. The one today on ED was a classic. One might even say penetrating observations... Keep up the good work." -- JJThe following Pharma Marketing Blog topics focus on pharmaceutical market research topics.
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Posts are listed in reverse chronological order:
- Sepracor Not So Keen to Spend Big on DTC for Its Next Product!
- Pharma Marketing ROI: The Emperor Has No Clothes!
- Lunesta Moth Being Mothballed as a Result of Negative Marketing ROI
- Helping Pharma eMarketing "Grow Up"
- Are Marketers Artists or Mathematicians?
- Caucuses, Coffee Shop Focus Groups, and Cholesterol
- Pfizer has a Gold Mine in Sermo!
- FDA at a Mall Near You: The Manchurian Connection
- Rozerem's Cheapskate Sweepstakes Violates Children's Online Privacy Protection Act
- DTC Industry Check-Up or Cherry-Pick?
- Are All Pharma Bloggers Biased Against the Industry?
- CommonHealth's Selective Release of DTC Study Data
- Pharma eMarketing in a Slump
- Advertisers Don't Know How DTC Works. Say wha?
- The Call Center from Hell
- Market Research: Privacy Matters
- Levitra Market Research: The Interview
- My Sojourn as Market Research Subject for Levitra
- Pharma Use of Rx Data Survey
- Specious Arguments in Favor of Rx Data Use
- Whose Data Is It Anyway?
- FDA Coming to a Mall Near You?
- FDA Backs Down on Coupon Study
- FDA, Coupons, and Sleep Aid DTC Ads
- Jury as Focus Group