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The following Pharma Marketing Blog topics focus on issues related to pharmaceutical eMarketing, Internet, etc. Posts are listed in reverse chronological order:

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ePharma Marketing

ePharma Supplement Cover Many experts believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet.

The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement.

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Special Supplement
Relationship Marketing

PhysEd Supplement Cover

Direct, Targeted, Permission-based Marketing Builds Relationships, Increases ROI and Improves Patient Compliance

This collection of Pharma Marketing News articles, blog posts, and survey results provides you with an excellent introduction to the many facets and uses of pharmaceutical relationship marketing.

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