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Posted in 2009:

• Cialis Ads Make a Splash, But Sales are Down
• Viagra Boxers: An Example of Proto-Nostalgia tchotchke
• Botox: Medicine's Answer to Duct Tape
• FDA Lacks Credibility, Says Judge in Ruling to Allow Access to Plan B by 17-year-old Women
• Botox v. Reloxin: Market Share Battle May Revive DTC Spending Late in 2009
• Economy Down, Insomnia & Depression Up. Result: Less Ads Needed to Sell More Drugs?
• You Must Score Better than 84% on Viagra's Sexual Health Quiz to NOT Have Signs of ED
• Viagra Print Ad Art Imitates Life as it Could be Without FDA Regulations

Posted in 2008:

• Viagra Print Ad Art Imitates Life as it Could be Without FDA Regulations
• Rooster and Friends Win Pharm Exec Ad Stars Award
• New Rozerem Print Ad Takes Cue from Pepsi Marketers
• Lilly's "40 over 40" Erectile Dysfunction Campaign is a "Discredit on the Industry" Says UK Watchdog
• The Erectile Projectile: A New Form of Outdoor Advertising
• Alice, 35, is Not a Real Ambien CR Patient.
• Allergan's Secret Plan to Thwart Homeland Security and the FDA Approval Process
• Chantix + Viagra = ChanGra-La for Pfizer?
• Allergan Doesn't Comply with PhRMA Guidelines, Wins Kudos Anyway
• Introducing the Politically Incorrect AmbienCR Rooster
• Will Viagra be Approved for Antidepressant-Related Sexual Dysfunction in Women?
• 40over40: Lilly's DTC ED Awareness Campaign in the UK
• Viagra Induces Major-League Wood!
• Sepracor Not So Keen to Spend Big on DTC for Its Next Product!
• Lunesta Moth Being Mothballed as a Result of Negative Marketing ROI
• Sleep Aid Drug Print Ad Triptych
• Consumer Reports Rip Rozerem Ad -- A New One!
• Pfizer Reneges on DTC Pledge: Afternoon Viagra Ads...
• Look Out for Sexier Cialis Ads -- Maybe Including Beaver!

Posted in 2007:

• Lunesta's Ad Spending Spree and Other DTC Oddities
• Another Award for Rozerem! This one...not so good.
• A Better Viva Viagra Ad
• Viva Lovey-Dovey Viagra!
• Takeda Plots New Rozerem Campaign?
• Viva Viagra Ad is No Cure for Morte Sales
• What do Abe Lincoln, a beaver, and a bong have in common?
• Rozerem DTC Ads: New Paradigm or Paradox?
• Rozerem Ad Spending Exceeds Sales!
• What is a Marketer's Goal: Legacy or Sales Today!?
• No Goopy ED Gel in GSK's Future
• Pfizer's Erection Hardness Meter
• Dong-A PharmTech: New Erectile Dysfunction Drug
• Takeda - Fire These Guys!
• Call for a Rozerem Prescription Boycott!
• Back to School for Takeda, Rozerem, and Abe Lincoln!
• PhRMA Responds to My Rozerem Ad "Concern"
• Rozerem DTC Emperor (Still) Has No Clothes
• Takeda: It Isn't a Reminder Ad --- Wha!!!
• Rozerem Reverts to Reminder TV Ads
• Viagra Spray Not Far Away?
• Lincoln Shot Dead! Beaver Sought for Questioning

Posted in 2006:

For access to the following posts, please use the Monthly Archive.

• Revamping the Lunesta Ad Campaign
• Am I Dreaming, or Is This a Rozerem Ad?
• Levitra Levity
• Lunesta, Google, and "bAdWords"
• Rozerem Sleeper Cell at Pri-Med Conference
• AmbienCR and Lunesta Duke It Out on Web
• Rozerem Ads Innovatively Ineffectual
• Rozerem Beaver Buzz
• Levitra Market Research: The Interview
• My Sojourn as Market Research Subject for Levitra
• Lunesta, a Sleeping Dog
• Rozerem Ads Dis Lincoln, Show Beaver
• Lunesta: Golden or Bitter Pill?
• Sepracor Sneaks In Lunesta Reminder Ad
• FDA, Coupons, and Sleep Aid DTC Ads
• Cialis Blog Shut Down
• Cialis Blog -- Shame on Lilly ICOS

Posted in 2005:

For access to the following posts, please use the Monthly Archive.

• Why are ED drug sales falling?
• Jerry Hall, Women and Pharma Marketing
• Pfizer Tries Unbranded ED DTC Ads
• Insomnia - the Next DTC Frontier
• After School Cialis Ads
• Pfizer DTC Pledge: ED is Litmus Test
• You'll Go Blind!
• PEED: A New Viagra Franchise?
• The Two Bobs: Enzyte vs. Viagra
• ED Drug Sales Limp
• Marketing Drugs Like Packaged Goods at the Super Bowl