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The following Pharma Marketing Blog topics focus on issues related to unbranded and disease awareness advertising. Posts are listed in reverse chronological order:
- Did Pfizer Run a Chantix "Bookend" Ad During 60 Minutes?
- PGAD. EGAD! Another Syndrome/Disorder, Whatever!
- Accomplishing Adherence: Highlights from a Conference
- My Prediction Vindicated: FluFlix Contest Entrants Will Sign Over Video Rights
- Novartis Attempts Perfect Execution of Web 2.0 Trick!
- State Sponsored Pharma Ads: It Could Happen!
- GSK's Race-based Herpes Awareness Campaign
- Mandatory Vaccination Controversy Did Not Hurt Gardasil Sales!
- The "RLS Gene" Story: Requip Ad Disguised as News on ABC
- Cause Marketing via YouTube: What Pharma Can Learn from Michael Moore
- GSK's YouTube Disease Awareness Sponsorship
- Innerstate: A Correction and Further Criticisms
- The Innerstate DVD. Is TV Next?
- Imagine There's No DTC. I Wonder If You Can.
- Physician Empathy vs. Pre-Launch Marketing
- Pfizer's Erection Hardness Meter
- Americans Skeptical Of Pharma Cause Marketing
- Glaxo, Pull Your Imus Ads!
- Web 2.0 Hates Sally
- Innerstate Private Screening: Philadelphia Style
- Does Merck Need a Vaccine for Bad PR?
- eGAD! How I Learned to Stop Worrying and Love Cymbalta!
- No Oscar for Centocor PR Effort
- Merck Quits Lobbying for Mandatory Gardasil Vaccination
- Pharma Super Bowl Ads Score Poorly
- GSK: Don't Go Cold Turkey!
- Disease Mongering and Pharma Credibility
- If FDA were as Powerful as FTC
- What Was Blogworthy in 2006? A Review
- Disease Mongering Podcast
- Compliance, Math, and Marketers
- CGC: Old Wine in New Bottles
- Patient Advocacy Marketing: US vs Them
- Question Everything
- Disease Awareness or "Disease Mongering?"
- Immutable Laws of DTC Domain Naming
- The End of DTC as We Have Known It
- Finally, Marketing Aligns with PR - Maybe
- Less DTC, Better Public Image?
- Pfizer Tries Unbranded ED DTC Ads
- Why unbranded ads don't work
- Alternatives to DTC, Part 1
- New DTC Principles Emerging