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Posted in 2009:

• Some Pharma Marketers Can't See the Unbranded SM F...
• Twitter for Brands: Beyond Marketing
• Harry and Louise Return This Weekend to TV
• Can Pharma Use Social Media to Provide Patient Sup...
• Pharma Marketers are Salivating in Anticipation of Mental Health "Epidemic"
• GSK, Sharing Miracles, Celebrities: Where's the Transparency?
• Kevin Nalty, Merck Marketing Director, Exposed as "ADHD Boy!"
• Andy Behrman, Now an Anti-BMS Spokesperson, Says "Ask Your Doctor If Abilify is Wrong for You"
• Behrman Wasn't the First Patient Spokesperson Paid Big Bucks By BMS
• CureTogether: A Social Network for Patients
• You Must Score Better than 84% on Viagra's Sexual Health Quiz to NOT Have Signs of ED
• Overactive Bladder: "Pharmacia instrumental in creating new disease" says Former VP
• Faux Social Marketing: Have Your Cake and Eat It Too!
• Debbie Phelps Purged from McNeil's ADHD Moms™ Facebook Group. How Cruel!
• A Tithe on Pharmaceutical Marketing for Promoting Health
• Adherence Programs: Start by Understanding Patients

Posted in 2008:

• Lilly's "40 over 40" Erectile Dysfunction Campaign is a "Discredit on the Industry" Says UK Watchdog
• Pharma Dollars (Pounds, Euros) are Grassroots Seeds
• Introducing the Politically Incorrect AmbienCR Rooster
• OOH! Narrowcast DTC Advertising
• Evista: "Nobody is pointing a gun at us" says breast cancer advocate with ties to L
• 40over40: Lilly's DTC ED Awareness Campaign in the UK
• Did Pfizer Run a Chantix "Bookend" Ad During 60 Minutes?

Posted in 2007:

• PGAD. EGAD! Another Syndrome/Disorder, Whatever!
• Accomplishing Adherence: Highlights from a Conference
• GSK's Race-based Herpes Awareness Campaign
• The "RLS Gene" Story: Requip Ad Disguised as News on ABC
• Cause Marketing via YouTube: What Pharma Can Learn from Michael Moore
• GSK's YouTube Disease Awareness Sponsorship
• Innerstate: A Correction and Further Criticisms
• The Innerstate DVD. Is TV Next?
• Physician Empathy vs. Pre-Launch Marketing
• Americans Skeptical Of Pharma Cause Marketing
• Innerstate Private Screening: Philadelphia Style
• Disease Mongering and Pharma Credibility
• If FDA were as Powerful as FTC

Posted in 2006:

• Disease Mongering Podcast
• Patient Advocacy Marketing: US vs Them
• Question Everything
• Disease Awareness or "Disease Mongering?"
• Immutable Laws of DTC Domain Naming

Posted in 2005:

• Pfizer Tries Unbranded ED DTC Ads
• Why unbranded ads don't work
• Alternatives to DTC, Part 1