There is a growing concern about using certain promotional techniques for drugs and devices that have been "imported" from other industries (e.g., packaged goods). The FDA, for example, cited the use of coupons, free samples, free trials, and money-back guarantees in pharmaceutical advertising as examples of techniques it wishes to examine in its November public meeting.

In today's post to Pharma Marketing Blog, I focus on two advertising techniques that require industry self-imposed ethical guidelines or, failing that, regulatory guidelines from the FDA. Neither of these techniques is addressed in PhRMA's "Guiding Principles" for DTC advertising. Only one was mentioned by the FDA.

Read today's post to Pharma Marketing Blog.