eDetailing: Surveys Say... Posted: October 5, 2005 There are many advocates of eDetailing -- including myself -- that would like to see more of it. Proponents, both inside pharma companies and outside, use survey data to buttress their arguments for greater spending on eDetails. In some cases, however, the numbers seem to show confusing trends and even may suggest that eDetailing may not be all that it's cracked up to be. To see what I mean, read today's post to Pharma Marketing Blog. | Return to Pharma Marketing Blog Topics |

Special Supplement eDetailing This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on eDetailing and ePromotion to physicians. The resultant collective wisdom of many experts both inside pharmaceutical companies and outside provide a frank assessment of the role and impact of eDetailing on physician marketing as well as the challenges that lie ahead. Bonus Reprints Included: Beyond the eDetail: Evolving to Educate eDetailing: Yesterday, Today and Tomorrow TABLE OF CONTENTS Order and pay for this Special Supplement now using your credit card ONLY $19.95 PDF file delivered to you by email (usually within minutes of placing your order): If you wish to be invoiced and/or pay by check, please use: Printable Order Form