Some critics like the Industry Veteran (a pseudonym) over at The Health Care Blog claim that "Pharma has switched from a research-driven industry to one that is driven by bad and unethical marketing."

"Bad marketing" might be something an expert can identify, but can ethics can be applied to marketing in general and pharmaceutical marketing in particular? If so, is some pharmaceutical marketing unethical? In what ways? How can we create "ethical" pharmaceutical marketing that is also "good"?

Read today's post to Pharma Marketing Blog.