Pharma Marketing Blog represents the opinions of
John Mack
Publisher of
Pharma Marketing News.
We accept advertising relevant to the interests of our members.
For more information, see:
Operated by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
| Also see Pharma Marketing News OpEd Pieces |
Alternative to DTC: cDetailing
Posted: August 18, 2005Last week I posted what I hoped would be the beginning of a series of ideas about alternatives to DTC. Today I'd like to expand upon that with a specific idea for an alternative to DTC, which may or may not be new.The idea is Consumer Detailing or "cDetailing."