You are probably aware of certain connections between Hollywood and Raritan (the nexus of Pharma's heartland); i.e., between the movie industry and the drug industry.

But maybe the most important connection -- analogy actually -- between these two industries is the blockbuster marketing and sales model that both the Hollywood movie industry and drug industry rigidly adhere to.

Are there lessons the drug industry can learn from the movie industry (aside from picking your celebrity spokespeople with care)?

Read today's post to Pharma Marketing Blog.