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Alternatives to DTC, Part 1
Posted: August 9, 2005Does less spending on TV DTC by pharma mean more money for disease awareness programs?Recent posts to the PHARMA-MKTING online discussion list about point-of-care disease awareness applications in hospital settings and recent announcements of a cut back in TV DTC spending may suggest a trend to more money flowing into DTC alternatives by the pharma industry.
Or maybe not...
See today's Pharma Marketing Blog for the "glass half-empty" viewpoint.