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PhRMA Finalizes DTC Principles
Posted: August 3, 2005PhRMA released the finalized version of its “Guiding Principles” on direct-to-consumer advertising on August 2, 2005.I think this is a beneficial move forward.
However, we must take a look at how these principles fall short in comparison with calls to action by important critics like Sen Bill Frist.
As a pharma marketer, you might also be interested in where the loopholes are and how to push the envelope with DTC and still adhere to the principles.