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Restrict DTC, but Extend the Patent for New Drugs
Posted: July 21, 2005When the leading Republican member of Congress and a contender for the next president of the United States says it's time for the pharmaceutical industry to "clean up it's act" and suggests banning DTC advertising of new drugs for 2 years after launch, you know that you are in trouble.Should the industry fight back or "suffer the slings and arrows of politicians" until it all blows over? If it fights back, how should it fight back?
For some suggestions on how the industry should fight back, see today's post to Pharma Marketing Blog.