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To Ban or Not to Ban DTC, That is the Question
Posted: July 5, 2005The pharmaceutical industry must be reeling from the blow just recently delivered by Senate Majority Leader Bill Frist (R-TN) who called upon the drug industry to impose "a two-year moratorium on advertising for new drugs and a government audit to determine how drug ads have affected the way Americans are treated for illness."To ban, or not to ban DTC advertising: that is the question:
Whether 'tis nobler for the pharma industry to suffer
The slings and arrows of politicians seeking the office of presidency,
Or to take arms against a sea of troubles, Republican and Democrat
And by opposing end them?How will pharma handle Frist?