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Pharma eMarketing at Tipping Point?
Posted: June 30, 2005Last week's ePharma Summit was held at the new Borgata Hotel and Casino in Atlantic City, NJ. This venue, it turns out, was appropriate as many presenters and diehard attendees -- of which there were disappointingly too few -- seemed to be gamblers of one sort or another. Some gambled at the tables in the casino and some are gambling that pharma e-marketing will take off in 2005.I, on the other hand, am not a gambler and believe that e-marketing will always be an extremely small (less than 5%) part of the pharma marketing budget.
To see why I believe this, I invite you to read this provocative posting.