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Lunesta Moth Being Mothballed as a Result of Negative Marketing ROIPosted: March 26, 2008As much as I like DTC Perspectives and other pharmaceutical industry trade publications, I must say -- "with all due respect" -- they are a bit remiss in not doing this kind of analysis. Yes, they report the numbers, but it seems that only people like me have the inclination to calculate the relation between 9 months of DTC ad spend shown in a table on page 10 and the yearly sales number hidden in a paragraph on page 6! I just assume everyone would think to check the Sepracor stock price and see if there were any relation to marketing ROI. For more on this -- and the math -- see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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