Pharma Recession, Part Deux: Online Ad Spending Sinking!

Some previous signs of a recession in the pharmaceutical industry merely point to a slowing of growth, but the latest Nielsen Monitor-Plus data on media ad spending by pharma shows an actual decline in spending in certain DTC channels, and particularly in Internet spending!

For more on this, see today's post to Pharma Marketing Blog.

For more posts in related topic areas, see:

• DTC Advertising
• eMarketing
• Sales & Sales Reps

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Damned If You Do, Damned If You Don't?

This collection of Pharma Marketing News articles, blog posts, and survey results provides you with an excellent introduction to the many issues involved in social media pharma marketing.

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Special Supplement
ePharma Marketing

Many experts believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet.

The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement.

TABLE OF CONTENTS

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ONLY $29.95
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If you wish to pay by check or credit card off-line, please use:
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