Make Way for the 150-Second Vytorin TV Ad

Pharma Marketing Blog represents the opinions of
John Mack
Publisher of
Pharma Marketing News.

We accept advertising relevant to the interests of our members.
For more information, see:

Operated by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com

My Humble Opinion	Other People's Opinion
A "Must Read" Blog for Insiders. -- Wall Street Journal	A bi-weekly podcast. Listen and call-in live online or download to your iPod!

| Also see Pharma Marketing News OpEd Pieces |

Make Way for the 150-Second Vytorin TV Ad

Posted: March 20, 2008

Schering-Plough CEO Fred Hassan told listeners at a recent Lehman Brothers healthcare conference that Vytorin-Zetia TV ads will soon be back on the air. This time, however, do NOT expect to see the cute food-people comparison ads.

What kind of Vytorin ads WILL we see?

For more on that, see today's post to Pharma Marketing Blog.

For more posts in related topic areas, see:

If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.

| Return to Pharma Marketing Blog Topics |

Special Supplement
ePharma Marketing

Many experts believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet.

The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement.

TABLE OF CONTENTS

Order and pay for this Special Supplement now using your credit card...

ONLY $29.95
Download PDF file immediately after paying:

If you wish to pay by check or credit card off-line, please use:
Printable Order Form