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Zetia "49 Strategy" -- Wine and Dine 'em Danno!Posted: March 11, 2008I just got this comment from an anonymous source: "Did you hear about SP's 'Zetia 49 Plan'? Apparently they gave all their reps a wad of cash to throw at doctors . . . " Thinking this was just some kind of rant, I went over to the Schering Plough company board at Cafe Pharma and discovered this interesting thread: To read the thread and learn more about this strategy, read today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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