Centocor Blog - No Frying Pan and No Fire!

Yesterday Melissa Katz and Michael Parks -- the corporate communications brains behind Centocor's new blog CNTO411 (pronounced "Cento 411") -- were my guests on Pharma Marketing Talk, which is my live podcast/chat Internet talk show (you can listen to the audio archive here).

Melissa in her follow-up post to CNTO411 likened the experience to being in a frying pan (see "Out of the Frying Pan").

Usually, when someone says "out of the frying pan," the next phrase is "into the fire." But, I can assure Melissa that (1) she was never in the frying pan during my interview yesterday, and (2) she hasn't yet seen the fire!

For more on this, see today's post to Pharma Marketing Blog.

For more posts in related topic areas, see:

• Social Media Marketing
• Drug Companies

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