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World Without Broadcast DTC Would be a Boon to eMarketing!Posted: February 22, 2008This morning, I was greeted by email from Bob Ehrlich, chairman of DTC Perspectives, who made some predictions about what would happen to broadcast DTC if McCain or Obama were elected president. "Do I really think mass media is going to end?," asks Ehrlich. "I would say it is 70% likely it will stay pretty much as is for the next few years. If Obama wins, he may succeed in his goal of greatly expanding medical coverage by the end of his first term. If that happens then I would place the odds of greater restrictive change at 50% or higher." Read today's post to Pharma Marketing Blog and the associated "Helping Pharma eMarketing 'Grow Up'" post and see why I believe the end of TV DTC would be a boon for pharma eMarketing.. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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