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Pens Put Brands in Docs' Brains and Profit in Pharma's PocketsPosted: February 18, 2008Those pens that pharmaceutical sales reps hand out to physicians are often cited as examples of gifts to physicians that are meant to increase physician loyalty to the drug brand that made the gift. Do pens work? This advertiser in Pharmaceutical Executive Magazine thinks so. How many physicians does it take to make an investment in free pens for docs to yield a positive return on investment (ROI)? For the answer, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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