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What's Your Social Media Readiness Score?Posted: February 4, 2008Sometimes, pharmaceutical marketers must feel like they are doomed if they do or if they don't engage in new media marketing such as "social media" (aka, Web 2.0) marketing. If they do it, they may be doomed to fail miserably because of lack of knowledge or experience or because their effort is shot down internally by legal/regulatory before it ever gets off the ground. But, if they don't, they may be doomed to fall behind their competitors who have overcome the challenges -- conservative internal regulatory environment, incompatible corporate culture, and lack of knowledge. It's a lose-lose situation. Or is it? Before you give up all hope and resign to be dragged down to social media marketing hell, you might want to take the short questionnaire I have developed that will rate your company's readiness to engage in social media marketing. To find out more and get access to the online questionnaire, read today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Social Media Pharma Marketing
Is it time for the pharmaceutical industry to take the advice of some of its critics and use the new "social media" tools available to it and extricate itself from its moribund situation of declining ROI?
These new tools -- lumped under the heading "social networking" or "Web 2.0 -- are big topics of discussion at many pharmaceutical marketing conferences. The question is, will pharma marketers embrace them, learn how to use them, and will they see benefits?
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