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My Cardiologist is on Vacation - "I'm as mad as hell..."Posted: January 17, 2008It's been nearly 48 hours since I called my cardiologist's office to ask him about Zetia, which he prescribed to me long before the recent news of the ENHANCE trial flop (see "Should I Stop Taking Zetia?"). There's been no return call from him or any other healthcare professional/nurse in his office to answer some of my questions. OK, he's on vacation and this is not a emergency. But you would think that SOMEONE would get back to me. Today, I will try my primary care physician and see what she says, if she's there. Meanwhile, not only have I lost faith in Zetia, I have lost faith in the whole notion that lowering my bad cholesterol numbers is necessarily a goal that should be achieved at all costs. For more on that and why I'm mad as hell, read today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Physician Education Key Opinion Leaders, Medical Science Liaisons, & CME
It's a new era for pharmaceutical company support of physician education. New guidelines and regulations from various governmental and non-governmental regulatory bodies have come into play during the past few years. The second event defining this new era was the withdrawal of Vioxx from the market in 2004 and the subsequent re-emergence of the importance of physicians as "learned intermediaries."
More than ever, it is important to educate physicians about new drugs and to keep this education separate from the marketing function of the company yet aligned with commercial goals. This Special Supplement to Pharma Markeing News is critical reading for pharmaceutical companies and physician education service providers wishing to understand the new roles of key opinion leader physicians (KOLs) and medical science liaisons (MSLs) in the physician education process. Order and pay for this Special Supplement now using your credit card ONLY $29.95
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