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Giuliani's OxyContin (and PhRMA) MoneyPosted: December 28, 2007A recent article in the New York Times -- "Under Attack, Drug Maker Turned to Giuliani for Help" rehashes an old story about how presidential candidate Rudy Giuliani earned millions of dollars defending Purdue Pharma against charges of illegal promotion of its pain drug, OxyContin, the abuse of which DEA claims has killed hundreds of people -- mostly teenagers (who, incidentally, cannot vote for or against Mr. Giuliani should he win the Republican nomination for president). I've written several posts to Pharma Marketing Blog about this and other questionable ties that Giuliani has had with the pharmaceutical industry that have helped him amass a personal fortune of 30 million dollars. For more on this, read today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Physician Education Key Opinion Leaders, Medical Science Liaisons, & CME
It's a new era for pharmaceutical company support of physician education. New guidelines and regulations from various governmental and non-governmental regulatory bodies have come into play during the past few years. The second event defining this new era was the withdrawal of Vioxx from the market in 2004 and the subsequent re-emergence of the importance of physicians as "learned intermediaries."
More than ever, it is important to educate physicians about new drugs and to keep this education separate from the marketing function of the company yet aligned with commercial goals. This Special Supplement to Pharma Markeing News is critical reading for pharmaceutical companies and physician education service providers wishing to understand the new roles of key opinion leader physicians (KOLs) and medical science liaisons (MSLs) in the physician education process. Order and pay for this Special Supplement now using your credit card ONLY $29.95
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