DTC Critters to Strike - Cite New Media Residuals as Issue

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DTC Critters to Strike - Cite New Media Residuals as Issue

Posted: December 10, 2007

NEW YORK, New York (PMB) -- The Critters that appear in many direct-to-consumer (DTC) drug ads will go on strike early Tuesday after their negotiating team recommended a walkout over royalties that could immediately pinch primetime news shows that depend on the ads for revenue.

The DTC Critters Guild of America (DTC-CGA) board voted unanimously to strike as of 12:01 a.m. Monday (3:01 a.m. ET), officials said.

The walkout will be the first in 10 years since the FDA loosened DTC regulations.

For the full story, including insights from Mr. Mucinex, Beaver, Stippy the Turd, and Honest Abe, see today's post to Pharma Marketing Blog.

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