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The "One-Click Rule": Rant or No Rant?Posted: November 14, 2007I had another informative day at eyeforpharma's "2nd Annual eCommunication and Online Marketing" conference in Philadelphia yesterday. I learned a few things and collected lots of good sound bites/catch phrases relating to eDetailing ("Innovate or Die!"), Web 2.0 ("Don't get blinded by the technology"), and adverse event reporting ("Your fear is unfounded"). You can read about all that good stuff in an upcoming issue of Pharma Marketing News. Here, I'd like to focus on my "rant" about the so-called "one-click" rule in online pharmaceutical marketing. "Rant" is the way John C. Serio, partner in the Boston office of Seyfarth Shaw LLP and a paisan with roots in Sicily (on his father's side), characterized my comments about the "one-click rule." Serio's comment -- "Someone wrote in and went on a rant that the one-click rule was not an FDA regulation" -- was made during a panel discussion about how to overcome the regulatory hurdles to successful pharma "monitoring and marketing," which BTW is another good catch phrase. Read more about this and determine if I went on a rant or not in today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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