AdAge is Wrong! Drug Ads, Not Bad News, Cause Frayed Attention Disorder (FAD)

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AdAge is Wrong! Drug Ads, Not Bad News, Cause Frayed Attention Disorder (FAD)

Posted: November 14, 2007

According to Advertising Age, Americans Long for a Chance to Rest, Replenish and Reboot. We are, says AdAge, "Whipsawed by Stimuli" and "Our Attention Is Fraying and Disorders Are Multiplying."

I call it Frayed Attention Disorder (FAD).

What's the cause?

According the AdAge reporter, what's causing FAD in Americans is all the bad news about "Car bombs in Iraq. Car bombs in Afghanistan. Coordinated car bomb attacks in Pakistan. And then -- to vary the tempo -- a visit to the funeral of the victim of a car bombing (that gets car bombed)."

"I can't stand to read it," she admits.

But it's not really that "People are tired of terrible" that causes FAD. AdAge should look closer to home for the cause: namely, all the ADVERTISING that we are bombarded with.

For more on this, see today's post to Pharma Marketing Blog.

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