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Accomplishing Adherence: Highlights from a ConferencePosted: November 13, 2007Yesterday, I attended eyeforpharma's Patient Adherence and Persistence Summit and eCommunications/Online Marketing conferences in Philadelphia, PA. While there I met the usual suspects and reconnected with some old friends. In this post I summarize a couple of presentations that focused on adherence, including "Best Practices for Fostering Adherence" by David Baker, VP & General Manager of Shire's ADHD Business Unit and "Crafting an Rx Adherence Program with Dynamic Intermittent Rewards" by Murat Kalayoglu, Director at HealthHonors. For more on this, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New Era 
DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.
Order both Volume One and Volume Two and SAVE! (Click Here) Order and pay for Volume Two now using your credit card. ONLY $29.95
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