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The Natrecor Waterboard Tortured TchotchkePosted: November 8, 2007J&J's Scios unit was cited for "inappropriate reminder labeling" by the FDA for distributing a Natrecor heart failure drug computer mouse pad and pen to physicians. The image on these tchotchkes "evokes the concept of a sedentary hospital patient drowning." Speaking of "reminders," all this language and imagery reminds me of waterboarding and the recent confirmation hearings for attorney general nominee Michael Mukasey, who has refused to categorically reject the practice as torture. Imagine, if you will, Sunita Sethi testifying before some FDA panel about whether or not these Natrecor Tchotches were "inappropriate reminder labeling." For more, including a glimpse of the errant mouse pad, read today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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