Just when I thought I found a pharmaceutical company -- i.e., Johnson & Johnson -- we could trust to do the right thing (see "DTC Straight Talk," where I praise J&J for taking the lead in a new approach to DTC advertising), I learn that perhaps even that company may have hidden important clinical research data about Propulsid, a popular medicine for heartburn, which has since been pulled from the market.

But that's not my gripe.

What I want to know is what happened to the "gold standard" of crisis management that J&J pioneered and why the industry isn't properly managing the current crisis in pharma trust?

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