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J&J Blog, Shire PR: The Whole Story and Nothing But the Whole Story!Posted: October 26, 2007Yesterday was another day spent at the ExL Digital Pharma conference in Princeton, NJ -- and it was a day well spent! I review a presentation made by Marc Monseau, Director of Corporate Communications at J&J and editor of the JNJ BTW corporate blog. He spoke about using corporate blogs to get the whole story out to counteract the selective reporting by the media. I also review a presentation by Mike Boken, Senior Product Director at Shire. He spoke about creating synergy between PR and marketing in the context of Shire's annual "ADHD Experts on Call" program that took place on September 19, 2007. For more on this, plus a synopsis of the debate between me and Marc entitled "should Pharma Embrace Web 2.0?", see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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