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Rozerem Expedites Experts' Dreams: Honoraria!Posted: October 25, 2007According to Daniel Carlat, MD, author of the The Carlat Psychiatry Report and the Carlat Psychiatry Blog, Takeda -- the folks that brought us the sleep aid Rozerem -- paid Gary Richardson, M.D., who is a prominent Takeda speaker, and colleagues to write articles in a Takeda-sponsored edition of Clinical Symposia. To add insult to injury, an article in the New York Times starts out with "Your dreams miss you" -- the tagline infamously associated with Abe Lincoln and a beaver in Rozerem DTC ads, which, according to Lee Weinblatt, Founder and Chief Executive Officer of PreTesting, "don't work for many reasons." The article goes further, prompting me to wonder if journalists also receive honoraria! For more on this, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Physician Education Key Opinion Leaders, Medical Science Liaisons, & CME
It's a new era for pharmaceutical company support of physician education. New guidelines and regulations from various governmental and non-governmental regulatory bodies have come into play during the past few years. The second event defining this new era was the withdrawal of Vioxx from the market in 2004 and the subsequent re-emergence of the importance of physicians as "learned intermediaries."
More than ever, it is important to educate physicians about new drugs and to keep this education separate from the marketing function of the company yet aligned with commercial goals. This Special Supplement to Pharma Markeing News is critical reading for pharmaceutical companies and physician education service providers wishing to understand the new roles of key opinion leader physicians (KOLs) and medical science liaisons (MSLs) in the physician education process. Order and pay for this Special Supplement now using your credit card ONLY $29.95
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