Medical Transcript Advertising: A Unique Form of "Non-Personal" Marketing

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Medical Transcript Advertising: A Unique Form of "Non-Personal" Marketing

Posted: October 10, 2007

A few weeks ago, I got a call from Manuel Prado, the CEO of datumRx, a California-based company that specializes in aggregating clinical data and medical records.

DatumRx offers a unique service to pharmaceutical companies that allows them to reach physicians with targeted brand messages via medical transcripts.

I will be interviewing Mr. Prado in an upcoming LIVE Pharma Marketing Talk podcast on Monday, October 22, at 2 PM Eastern time (see details here). In preparation for that podcast, I'd like to get some input from readers regarding datumRx's service.

Transcript advertising appears to be a better idea and more cost-effective than logoed chatckes like pens, refrigerator magnets and Rx pads because it is targeted to a patient's specific medical condition.

For more information about this, plus two questions I'd like reader feedback on, see today's post to Pharma Marketing Blog.

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