Pharma Marketing Blog represents the opinions of
John Mack
Publisher of
Pharma Marketing News.
We accept advertising relevant to the interests of our members.
For more information, see:
Operated by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com
My Humble Opinion
|
Other People's Opinion
|
| A "Must Read" Blog for Insiders. -- Wall Street Journal | A bi-weekly podcast. Listen and call-in live online or download to your iPod! |
| Also see Pharma Marketing News OpEd Pieces |
A Pill, a Plan, a Profit? -- Chantix!Posted: September 27, 2007Slow and steady wins the race. That is the message of the new Chantix TV DTC (direct to consumer) ads that feature a race between a tortoise and a hare. All this imagery serves a purpose -- the Chantix marketers are telling us that quitting smoking is long process requiring a steady, tortoise-like approach. According to the Web site: "Quitting smoking is a challenge that is not for sprinters. Our steady, step-by-step approach may help you quit smoking. And as the classic fable has taught us, a steady approach may be the wisest approach. In fact, studies show that 44% reached their quitting goal at the end of 12 weeks on CHANTIX (vs. 18% on placebo). " For more on this, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
|
Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New Era 
DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.
Order both Volume One and Volume Two and SAVE! (Click Here) Order and pay for Volume Two now using your credit card. ONLY $29.95
If you wish to be pay by check or credit card off-line, please use: |