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Web 2.0 Pharma Marketing Tricks for DummiesPosted: September 20, 2007That's the title of the book I plan to write based on a presentation I gave yesterday to an audience of about 30 people at IIRUSA's "THE Pharmaceutical Marketing Event." See "Web 2.0 Tricks for Pharma Marketers to Be Revealed September 19 in Philadelphia" for more information about this presentation. Although the audience was small -- about 35 people -- I was a bit nervous because most of them worked for pharmaceutical companies and some for companies that I would be talking about. This post revisits the Google "BAdwords" Trick, which got the most feedback from the audience yesterday. For more on this, including the secret to a flawless execution of this trick, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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