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Risk-First DTC: A Tactic to Overcome ResistancePosted: September 18, 2007First there was Risk-Free DTC. Now there is Risk-First DTC! It's interesting to note that whenever FDA slaps a "black box" warning on a drug label, that's usually the end of direct-to-consumer communication (aka, advertising). The drug company goes dark on the subject of its drug as far as the public is concerned. But a new tactic, called "Risk-First DTC" may break the "If Black Box, No DTC" rule. For more on this, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New Era 
DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.
Order both Volume One and Volume Two and SAVE! (Click Here) Order and pay for Volume Two now using your credit card. ONLY $29.95
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