eDetailing ROI Better Than DTC? Posted: June 5, 2005 I attended the recent seminar entitled "Are You Building Brands...Or Relationships?", which was hosted by Lathian Systems, Inc., a provider of eDetailing and other web-based programs for pharmaceutical marketing. I will be reviewing in more detail a couple of the presentations from this seminar in an upcoming issue of Pharma Marketing News. Here, however, I'd like to focus on just a few things that I learned specifically related to ROI or Return on Investment for eDetailing programs, especially compared to ROI for direct-to-consumer (DTC) advertising. Let's look at some pharmaceutical consumer and physician promotion ROI numbers. Read more... | Return to Pharma Marketing Blog Topics |

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