FDA Considers Color Code for Food Labels, But Not for Drug Labels

The "Food" part of the Food and Drug Administration (aka, FDA) lately seems more interested in promoting public health and safety than the "Drug" part.

According to an AP story, "On Monday, the Food and Drug Administration [invited] food companies, trade groups, watchdog organizations, medical experts and its overseas counterparts to share how front-label symbols, like the 'traffic light' system used in Britain, can improve public health."

Of course, nothing may come of this, just as nothing came of FDA's promise in 2004 for a "Drug Watch" site that would make it easier for consumers to find emerging safety information about the drugs they are consuming.

After the FDA's initial promise, when it asked the public for comments (that it promptly ignored, except for the comments against the idea from the drug industry and its lobbying/PR minions), I submitted a proposal that is very similar to the "Traffic Light" system the UK uses for food labels.

For more on this, read today's post to Pharma Marketing Blog.

For more posts in related topic areas, see:

• Drug Safety
• FDA

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