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My Prediction Vindicated: FluFlix Contest Entrants Will Sign Over Video RightsPosted: September 11, 2007Novartis is sponsoring a contest -- FluFlix Video Contest -- that entices young people (over 18 years of age) to submit videos to YouTube that show how they "feel about influenza, commonly known as the flu, and how it can affect [their] everyday [lives]." I reported on this last week and noted how this was an attempt to perform a perfect execution of the YouTube "User-Generated" Video Trick. At that time, the "Official Contest Rules" were not available and I speculated that that contestants would be required to sign over their rights to their videos to Novartis who would then incorporate some of them (or clips from the videos) into branded TV commercials for Fluvirin, Novratis' flu vaccine. Now the Contest Rules are available and they vindicate both parts of my prediction. To read more about this, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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