Novartis Attempts Perfect Execution of Web 2.0 Trick!

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Novartis Attempts Perfect Execution of Web 2.0 Trick

Posted: September 5, 2007

Novartis Vaccines and Diagnostics -- a division of Novartis Pharmaceuticals -- is attempting a perfect execution of the YouTube "User-Generated" Video Trick. This is just one of the Web 2.0 "tricks" the secrets of which I will reveal in my upcoming presentation on September 19 at THE Pharmaceutical Marketing Event in Philadelphia, PA (see "Web 2.0 Tricks for Pharma Marketers to Be Revealed September 19 in Philadelphia").

Novartis is sponsoring a contest that entices young people (over 18 years of age) to submit videos to YouTube that show how they "feel about influenza, commonly known as the flu, and how it can affect [their] everyday [lives]."

It will be interesting to see how this contest plays out.

I have one question about the use winning videos will put to.

For more on this, see today's post to Pharma Marketing Blog.

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