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Wikis and Social Networks for Marketing & Sales Collaboration: Will It Work?Posted: August 23, 2007What do you think of the idea of a secure, internal CafePharma-type Web site where sales reps can share their triumphs and failures, vote on who has the best ideas, discuss issues, and get feedback from their managers that everyone can see and learn from? What about sales reps collaborating with marketers via a wiki tool that allows the reps to edit and comment upon detail aids, talking points, and other materials that sales reps use when selling to physicians? Let me just share with you some thoughts about collaboration between marketing and sales and how Web 2.0 tools may be used enhance that collaboration. For more on this, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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