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Social Network Analysis Good for Obesity Drug Marketing and Beyond!Posted: July 26, 2007You've probably played the game Six Degrees of Kevin Bacon in which players attempt to connect any film actor in history to Kevin Bacon as quickly as possible and in as few links as possible. Now there is a new study on obesity that may lead to a new game I call "Six Degrees of Bacon Fat!" Seriously, the methodology this study was based on may have some application in pharmaceutical marketing and advertising beyond helping obesity drug marketers hawk products that, in themselves (without lifestyle changes), offer very little relief. For two ideas for marketing applications of this methodology that come to my mind, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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