Just when men thought it was safe to take a Viagra and engage in sexual intercourse with confidence, along comes another sexual stigma that "experts" say affects up to 30 percent of us guys.

Yes, I am talking about premature ejaculation, or PE as marketers are now calling it! And, of course, we are hearing about this now because several drug companies are working on a treatment for this "medical condition" and several recent news stories have reported on clinical studies presented at scientific meetings. What a coincidence!

It turns out that Viagra may be a player in the PE market as well as the ED -- erectile dysfunction -- market. If so, it could breathe new life into a brand which otherwise will be going off patent in 7 years or so, not a long time in terms of drug-development years.

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