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Advice to All Pharma PR Bloggers Out TherePosted: July 11, 2007Jim Edwards over at BrandweekNRX recently likened the J&J corporate blog JNJ BTW to the erstwhile commie newspaper Pravda. Ouch! Tough love indeed! But let's look at the glass half-full instead of half-empty, shall we? Did you know, for example, that Pravda is the Russian word for "The Truth"? I bet you dinnit! Marc Monseau, the author of JNJ BTW, might take some comfort from being labeled "The Truth of J&J." At least he wasn't called the "CNN of J&J," which might be a much less flattering comparison. But Jim has a point. If a corporate blog remains silent on issues roiling around it, then suspicions are aroused. It's best to say something, even if it is to refer to the official company press release, which is some form of "truth" if not absolute truth. I suspect that's what Pravda would do. Of course, this is not what we expect of blogs. But what should we expect from a blog like JNJ BTW? To find out, read today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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