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Marketing's New Maxim: At Least Do No Harm!Posted: July 9, 2007The most famous phrase never uttered in the Hippocratic oath taken by physicians is "First, do no harm." Marketing should have its own "Hippocratic Oath" and its first principle or maxim should definitely be "Do no harm." As far as pharmaceutical marketing is concerned, this principle needs to cover at least two different types of harm:
So, how well are pharmaceutical marketers doing avoiding these harms? Find out by reading today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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