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PhRMA Intern Proves "No Strings Attached" to Pharma-Sponsored CME!Posted: June 26, 2007Emily, aka PhRMA Intern, scans the morning papers every morning just as she has been instructed to do by her boss Ken Johnson, PhRMA SVP. While reading her copy of the New York Times recently, Emily noticed an op-ed piece by Daniel Carlat, a professor at Tufts Medical School and editor in chief of The Carlat Psychiatry Report. The piece was entitled "Diagnosis: Conflict of Interest." Emily remembered that Ken told her during orientation that PhRMA's Code on Interactions with Health Care Professionals assures that there are "no strings attached" to pharmaceutical company sponsored CME. But, can she prove it? For the answer to that question, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Physician Education Key Opinion Leaders, Medical Science Liaisons, & CME
It's a new era for pharmaceutical company support of physician education. New guidelines and regulations from various governmental and non-governmental regulatory bodies have come into play during the past few years. The second event defining this new era was the withdrawal of Vioxx from the market in 2004 and the subsequent re-emergence of the importance of physicians as "learned intermediaries."
More than ever, it is important to educate physicians about new drugs and to keep this education separate from the marketing function of the company yet aligned with commercial goals. This Special Supplement to Pharma Markeing News is critical reading for pharmaceutical companies and physician education service providers wishing to understand the new roles of key opinion leader physicians (KOLs) and medical science liaisons (MSLs) in the physician education process. Order and pay for this Special Supplement now using your credit card ONLY $29.95
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