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The Drug Industry Needs Constructive Criticism, Not Pugilistic Put DownsPosted: June 21, 2007It's interesting that although almost 60% of blog readers feel that Pharma Marketing Blog is somewhat or very critical of the industry (see Pharma Blogosphere Survey Summary), two-thirds of our readers are themselves on the "other side of the fence"; ie, somewhat or very supportive of the industry! And 40% are employed within the industry. I interpret this to mean that industry insiders and supporters want to learn from constructive criticism, which I hope is what I am providing. Constructive criticism may be a great unmet need that most of the mainstream trade publications like Pharmaceutical Executive Magazine, MM&M, DTC Perspectives are NOT satisfying. For my solution on how these publications can meet this need, and to see some results from a recent Pharma Marketing Blog reader survey, see today's post to Pharma Marketing Blog. For more posts in related topic areas, see: If you wish to receive notice by email whenever a post is made to Pharma Marketing Blog, please subscribe.
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Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New Era 
DTC advertising is set for major changes in light of public criticism, but also in reaction to the changing reality of the marketplace where there is less need for a one size fits all solution. DTC must evolve and marketers must pay more attention to measuring and improving its effectiveness. Otherwise, billions of dollars will continue to be wasted. This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.
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